The Tourism Industry Association of Ontario (TIAO) presented its bold Forward Motionstrategy (2025–2030) and key policy recommendations to provincial leaders, aiming to supercharge Ontario’s visitor economy with 4% annual spending growth and 35,000 new jobs by decade’s end.
Key Highlights
- Forward Motion roadmap boosts marketing, workforce resilience, infrastructure, and sustainability.
- Policy wins target enhanced provincial marketing, Indigenous tourism funding, event bids, and workforce pathways.
- Tourism positioned as economic powerhouse amid uneven recovery and global pressures.
Why Niagara Wins Big
Niagara stands to gain massively from provincial marketing muscle, better regional air service, and workforce solutions—driving more international visitors to our world-famous attractions, wineries, and adventure hotspots!
Read the Full Release
TIAO Brings New Provincial Tourism Strategy to Queen’s Park
About TIAO
The Tourism Industry Association of Ontario (TIAO) is the collective voice of Ontario’s tourism sector. Through research, consultation, and advocacy, TIAO champions policies that strengthen competitiveness, sustainability, and growth for destinations like Niagara Falls.



