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Destination Niagara Falls News - October 2018




The skyline in Shanghai, China. 

Photo: Pixabay


Joyce Morocco, President, Destination Niagara Falls

As more Chinese travelers discover the wonders of Niagara every year, the time is now for the region to take the world stage.

That’s why Destination Niagara Falls president Joyce Morocco will head to China in November - to promote Destination Niagara Falls members, build relationships with key contacts and raise awareness of the region’s diverse tourism attractions at the China International Import Expo.

The event runs from November 5 to 10 in Shanghai and is China’s invitation to governments, businesses, exhibitors and professional purchasers from all around the world to participate in the importing of goods and services to satisfy fast-growing consumer markets. Exporters in tourism, culture, and education, and many other sectors will attend.

Morocco learned about the expo through the Greater Niagara Chamber of Commerce and from some members of the Niagara Falls Chamber of Commerce. Since the trade mission was only open to private businesses (not tourism organizations), “it was a great opportunity to sign up and promote all we have to offer in the Niagara Region,” said Morocco.

“We (Destination Niagara Falls) are a privately owned company that promotes tourism partners on our website, and through our newsletter and social media outlets. Many smaller companies that advertise with us would not be able to cover the cost of the trade mission, plus all the additional expenses to attend, let alone having one of their staff away for 10 days.

Destination Niagara Falls is no stranger to China. In fact, this will be Morocco’s third mission to the country. She went for the first time in 2012 with the Canadian Tourism Commission and again in 2017 on business to meet with government officials regarding tourism and trade. In that time, “I’ve built a very good relationship with a number of companies and travel operators in China, and everyone there loves Niagara. It’s an easy sell!”

As for what she hopes to achieve while attending: "Tourism is a huge industry with everyone wanting a piece of the pie. Major countries and cities around the world are all competing for more tourism. If you are not at the table, then you are nowhere,” she said.

“As our tourism industry grows, so does everything else in your city. It creates more jobs, not just in tourism but also in our local stores, housing market, automobiles, entertainment, services, tradespeople, it doesn’t end. It keeps our economy moving all year round. Not only do I want to raise awareness of all there is to see and do in Niagara, but we also want to promote convention business, so we have a professional meeting planner attending to assist with convention sales.”

Recent tourism statistics are cause for excitement; In 2017, Canada saw 682,000 arrivals from China - up 12 percent over 2016. China was Canada’s largest source of tourist arrivals from the Asia-Pacific region and was Destination Canada’s second largest overseas market.

“Canada is not the only country pursuing the Asia-Pacific market, and that is why it is so important to be there for Niagara. We will be looking forward to building relationships with China and the other 160-plus countries attending the expo.”

Asked what this could mean for tourism in Niagara, she replied, “It’s not just for the tourism industry; it’s for everyone in Niagara. Whether you’re in tourism or some other sector, it’s raising awareness that the Niagara Region is open for business. We want our businesses thriving with increased tourism, (and) our wineries and breweries to be shipping more of their products to other countries. (The same goes for) some of our other products produced in the Niagara Region.”

She encouraged those who are interested in attracting more international travelers to go to the expo and is excited to seize the opportunities for conversation while there.

“With over 160 different countries and regions attending the five-day expo, I am sure Niagara will be at the top of their list as one of the many booths to stop by,” she said, adding the company will attend under the Canadian umbrella and have one of its many videos showcased on November 6.

Interested in having your business featured in the presentation or advertising on

Contact Joyce Morocco at



Niagara Falls Oktoberfest
October 5-6
Scotiabank Convention Centre
Celebrate two days of everything German including handmade German fare like bratwursts and schnitzel, and enjoy plenty of authentic cold German beer! There will also be live entertainment all weekend long! It’s an event not to be missed!
44th Annual Ball’s Falls Thanksgiving Festival
October 5-8
Ball’s Falls Conservation Area
In its 44th year, the Ball’s Falls Thanksgiving Festival is a Niagara Tradition that runs October 5th through October 8th. With over 170 juried artisans, food vendors, demonstrators & entertainers participating in this four-day long annual tradition, there is always plenty to do, see, and explore at the Niagara Peninsula Conservation Authority‘s most popular conservation area. You’ll also want to be sure to stop at the Farmer’s Market where you can pick up local produce, VQA Wines, and local brews.



Boo at the Zoo
October 6-8
Safari Niagara

A family-friendly Halloween event! Join us for our 6th annual Boo at the Zoo. TRICK or TREAT your way around the zoo brought to you by local businesses. This is a safe and unique Halloween party you do not want to miss!
Event Details:

- 3 Day Event (October 6, October 7 & October 8)
- Costume Contests (Categories: Ages 0-2, Ages 3-7, Ages 8-12, Best Group)
- Find the Golden Pumpkin Contest for your chance win a 2019 family season membership (2 Adult/ 2 Child)
- Fun House
- Inflatables provided by Zippy Zoom Inflatables
- Kids Bubble/Dance Party in Amphitheatre: 12PM – 3PM
- Trick-or-Treating

See website for Costume Contest times, admission and additional details.



All Hallow’s Eve 2018
October 20, 26 & 27
Old Fort Erie
Join us October 20, 26 & 27 at Old Fort Erie, and experience Halloween traditions and stories as you tour the eerie grounds and barracks of Canada’s bloodiest battlefield by torch and candlelight while enjoying period authentic hot drinks and snacks. The evening concludes with the annual burning of a Guy Fawkes Effigy, followed by a Halloween themed movie screening in our Visitor Centre Theatre. In addition to hearing the haunted tales of the fort, learn about the fascinating history of some of our most beloved Halloween traditions. Complete your ghost tour with one of these Halloween themed movie screenings at the Old Fort Erie Visitor Centre Theatre, Oct. 20 Poltergeist(18A); Oct. 26 The Shining(R); Oct. 27 Edward Scissor Hands(R).



Rocky Horror Show Live
October 26-November 3
Oh Canada Eh! Dinner Theatre
Celebrating our 16th annual production, we proudly present Richard O'Brien's The Rocky Horror Show!  Bursting at the seams with timeless classics including "I'm Just a Sweet Transvestite", "Damn It Janet" and the pelvic-thrusting "Time Warp"! Don't dream it, be it at the Oh Canada Eh? Theatre when the biggest and best rock n' roll musical of them all swings back into Niagara Falls.



Frightmare in the Falls
October 27-28
Scotiabank Convention Centre
Join us at Frightmare in the Falls for two days of the most intimate and interactive Horror Festival in North America at the Scotiabank Convention Centre in majestic Niagara Falls, Canada on Saturday, October 27 and Sunday, October 28, 2018. The event will feature more than 50,000 square feet of all things horror including memorabilia, panels, celebrities, movies, autographs, displays, movie cars, cosplay, special effects props & much more! It’s an experience not to be missed! Tickets on sale now!



See these and more photos of this month's events on our Facebook page, and be sure to 'Like' us! Get out and enjoy all Niagara has to offer!


Meridian Grande Parade, Niagara Wine Festival - Downtown St Catharines


Photos: Allison Smith


Photos from our Media Partner


Magic Winery Bus Tour - Twenty Valley, Jordan


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