Video marketing is helping to transform how Niagara’s tourism industry reaches its audience.
With summer coming, all eyes will be on Niagara as the region’s top restaurants, accommodations providers, wineries, attractions and more prepare for millions of visitors. What better time to get your business in front of millions of potential customers?
A joint effort saw Destination Niagara Falls and “info-tainment” website Niagara Buzz launch a partnership in June 2016 to help tourism businesses engage their online audiences through video marketing (you can watch that video here.). The project has since spurred five successful videos for Niagara businesses, including: Pranzo Ristorante, George’s Greek Village, Spyce Lounge, Watermark Fallsview Restaurant and Greater Toronto Airways. Each of the videos has received more than 1,000 views on YouTube, with Greater Toronto Airways topping the list at the most popular with 2,364 views:
The campaign’s success mirrors the undeniable impact video marketing has had on how businesses tell their stories and reach their audiences. Video marketing has exploded over the past decade, and has been proven to increase visibility, build trust and generate more sales.
For example, this infographic offers some staggering statistics:
- One-third of all online activity is spent watching video
- 80% of users recall a video ad they viewed in the past 30 days
- Enjoyment of video ads increase purchase intent by 97% and brand association by 139%
- 36% of online consumers trust video ads
- YouTube reports mobile video consumption rises 100& every year
When you purchase a customized marketing package, your video will be featured on:
When you purchase your customized marketing package, your video will be featured on:
• Destination Niagara Falls and Niagara Buzz websites
• 1 issue of Destination Niagara Falls News (Destination Niagara Falls' monthly e-newsletter released to 5,000+ subscribers)
• Exposure at various tradeshows and events
Annual Easter Display
April 8 to May 5
Niagara Parks, Niagara Falls
What better way to celebrate Easter than to wander through a display of lilies surrounded by colourful and fragrant spring flowers such as daffodils, tulips, hyacinths and azaleas? And don’t forget to look in on the live chicks, bunnies and songbirds! Admission Fees: Adult (13+ Yrs): $5 Child (6-12 Yrs): $3.75 *Children 5 and under are FREE at all Niagara Parks attractions.
Photo: Allison Smith
Northern Owl Exhibit
Until April 17
Niagara Parks Butterfly Conservatory
The intriguing beauty and mystery of owls is captivating. To survive in darkness, owls have evolved their behaviour, vision and hearing, representing a high point in evolutionary specialization. Learn more about these fascinating adaptations at the Northern Owl Exhibit at the Niagara Parks Butterfly Conservatory.
Live Raptor Displays (Indoors)
April 1, 8 Get up close and personal with our live birds! A selection of 'birds of prey' will be presented in a meet and greet format with handlers.
Live Raptor Demos (Outdoors)
April 15 and 22
Don't miss the free live outdoor raptor demonstrations, located south of the Butterfly Café, next to the School of Horticulture lecture building.
Photo: Allison Smith
Stair Climb for Children's Cancer - Canadian Cancer Society
Skylon Tower, Niagara Falls
If you love art, you want to go to the show, sale and auction at Herder Estate Wines, where you can enjoy a glass of the winery’s award-winning wine and browse the work of talented artists. Prices in every range and silent auction closes Sunday at 1 p.m. Join the Artists’ Opening Reception on February 9!
See these and more photos of this month's events on our Facebook page, and be sure to 'Like' us! Get out and enjoy all Niagara has to offer!
Greater Niagara Region Home & Garden Show - Scotiabank Centre, Niagara Falls
Photos: Allison Smith
Photos from our Media Partner
This month, you can win $500 off a video advertising package with Destination Niagara Falls and Niagara Buzz! Enter to win!
Visit our Monthly Draw page to enter the contest. You will receive our monthly e-newsletter, Destination Niagara Falls News, and your name could be drawn as our next winner.
Check our Best Deals often for exciting special deals offered exclusively through Destination Niagara Falls.
For our past newsletters, click here